5 Reasons Why Blogging Is The New Internet Marketing Tool

Blogging is a concept that started in late 90’s.  It used to be a way to comment an existing web page, an opportunity for visitors and readers to react or voice out one’s opinion on the said page.  What started as a single-sentence commentary has evolved into pages of personal take on just about anything and everything under the sun.  As it continues to move forward, online advertising has tapped into the blog’s potential.  Here are 5 reasons why you should use blogging as an Internet marketing tool.

1.Blogging is simple.  The simplest way to get your piece on the net is through blogging.  No skills are necessary… an average adult can read and type, or at least click a mouse.  It’s like having a virtual piece of paper and you just write your ideas, experiences, new products, and hope that the truth behind your articles comes out and entice your reader to also try your product.  If you have a PC and an Internet connection (who doesn’t?) then you can blog and advertise.

2. Blogging is authentic.  In this day and age where advertising saturate our lives, we question the credibility of promoters’ claims.  However, in blogs, real people share their real-life experiences, unscathed by paid advertising.  Reading blogs about first-hand product use is like talking to people about their first-hand experience.  You definitely want to buy a tried and tested product.

3. Blogging is free.  Because blogging is yet to be proven as a mainstream online advertising media, most sites see it as something to augment current marketing tools and thus offer it for free.   Any opportunity for free web-time is definitely a bonus especially to businesses that are starting up.  Needless to say, paid blog pages can generate more income for your seriously growing business.

4. Blogging builds credibility.  As you get more and more into writing your experiences on a particular product or industry, your readers come to realize that they can depend on your posts for their own information needs.  As such, you become an expert on it; as a consequence, more readers visit your site and more bloggers link to your blogs.  As companies and professional organizations notice the growth of your readership base, they may soon get in touch with you for advertising on your blog page, or make you an affiliate, which pays for every referral generated from your blog site.

5. Blogging builds your market.  Unless you are a Hollywood star, chances are, only your Mom reads your posts.  Mom has a lot of friends, so she lets her friends know how interesting your blog site is.  But you need not depend on Mom to increase your readership base.  Look into the following ways to build your market through blogging:

-By using your e-mail.  Today, blogging is overcoming the e-mail’s popularity in quickly and effectively reaching and expanding a market.  In this age of speed and quick access, logging in and downloading e-mail is simply taking longer than clicking into a blog site.  Let them explore your site by using a short e-mail message as teaser to your blog site.  If your e-mail is on an entirely different subject, use your e-mail signature to give a link to the site.

-By using subscription.  An easy way to get your readers e-mail is to give them an opportunity to subscribe to your blog site.  Keep some exclusive information for your subscribers to entice readers to subscribe and give their e-mail address.  Just be responsible in using their e-mail address, as the last thing you want is a comment on your blog that you are a spammer.

-By understanding your readers.  Conduct a simple survey for your readers to understand their profile and advertising preferences.  Ask consumers to give you feedback on a post, an ad link, or a trial that you shared.  In this way, it is like interviewing your readers without the commitment and intrusion of a face-to-face interview.

-By joining a blog network – A network of blogs maybe a collection of blog sites that share the same industry, interest, readership base, payment mode, etc.  Consumers find credibility and convenience in clicking one link to several real bloggers about a single subject.  Clearly, more bloggers are better than one.

-By using RSS. RSS is the fastest growing technology on the Internet today.  As such, having RSS feeds to your blog is definitely another means of generating awareness for your readership base.  Having a variety of feeds can add interest to your blog site.

Give your business a boost by effectively using blogging as an Internet Marketing Tool.

If you have a question or want to give a comment on this article, please enter it in the comment box below…

To your success,

2018-01-07T13:57:24+00:00 By |

About the Author:

Business Coach and Consultant, Marketing Consultant, Business Manager, Accountant, Software Developer, E-commerce Marketer, and Best Selling Author...James and his company teaches entrepreneurs how to increase streams of income, find hidden opportunities, add and create smarter, more automated marketing strategies.BMR and the Income Strategies Magazine was founded by James – renowned world-wide as an author, trusted marketing advisor, and serial, successful entrepreneur.Private clients from across the globe - running businesses from $100K to $100's of millions in size - have relied on his expertise as a consultant and coach to help them grow and prosper.Using his real world experience, where results rule and marketing dollars can't be wasted on theory, he helps entrepreneurs and small business owners put an end to wasting their time and money on marketing strategies that don't work and rescue them from the frustration.Our unique approach integrates classic lead generation advertising with proven multi-step, multi-media follow-up – producing a flood of leads, customers, and profits.Our mission from DAY ONE is to support and empower ENTREPRENEURS.“Entrepreneur” is a term often used too loosely. It actually refers as much to a philosophical attitude, mindset, world view, and approach to life, as it does, technically, to the creating, organizing, and operating of businesses.Entrepreneurs seek exceptionalism. They strive and risk and take on out-sized responsibility, to create something they’re proud of, to break new ground, to make exceptional products, experiences, and businesses.Entrepreneurs also want exceptional incomes, prosperity, and lifestyle. The intangible, as Napoleon Hill put it, is “burning desire”; great interest, intense passion, hunger and thirst, a “want” for success and significance."Today, James' clients, Business Marketing Review and ISM members, range from small main street retail stores to large professional firms billing 50+ million dollars a year... all seeking to increase their reach, maximize profits, and create a better, more rewarding lifestyle.


  1. Robert Martin 4:35 am at 4:35 am

    Great information for our current interest in the class

    Robert Martin

  2. Scott Payne 6:12 am at 6:12 am

    Wow… Awesome stuff

  3. Katie 6:34 am at 6:34 am

    Do you really think RSS is the fastest growing? I thought RSS was on the way out. What makes you think it’s growing? Just curious.

    Healthy Living, Katie

    • James Mason 8:24 am at 8:24 am

      Katie, you are probably right. RSS has been one of the fastest growing technologies on the internet. For me it is awsome, but that may be because I haven’t got into tweets.

      I will do some research on twitter and then post some articles on the blog about it.

      Thanks for the comment to get me thinking.


  4. Jose Escalante 7:08 am at 7:08 am

    It is a tool that only requires effort for it to work

    Jose Escalante

  5. Kate McKeon 7:16 am at 7:16 am

    Blogging can be great, but it is very difficult to create and sustain a following as a blogger. It doesn’t “just happen” as many people think. It takes hundreds of hours to get traction.

    Building Super Star Talent, Kate

  6. John Ho 7:53 am at 7:53 am


    Go bloggers, go . Go for the GOLD!

    John Ho
    Numerology Expert Birthday Numeroscope

  7. Martin O'Connor 7:58 am at 7:58 am

    Thanks for the great article. It is information that most business people need to know.

  8. Lisa McLellan 12:57 pm at 12:57 pm

    Blogging definitely builds credibility. For a while (not sure about now) I was in the number one spot on google for “child care expert” and Dr. Spock was #6. I think he better get blogging! hahhaha

    Lisa McLellan
    Babysitting Services – Babysitters and Nannies

  9. Martin 2:01 pm at 2:01 pm

    Great summary.
    Would be interested in your views on Twitter,


  10. Greg 2:43 pm at 2:43 pm

    You provide terrific perspectives. thanks!
    Greg Dougall, http://www.gregdougall.com

  11. Vicki 4:12 pm at 4:12 pm

    I see that blogging takes time. I guess a person needs to figure out why they are blogging and if they want it to lead somewhere.

    Vicki http://www.bridalthreadshq.com

  12. I agree with Kate, it takes hours and hours to get anyone outside the group regularly. But it is worth it.

    Good info and very applicable to what we’re going through now

    Jennifer Battaglino

    The Harwood Center – Tinnitus, Chronic Illness, Fears, and Anxiety

  13. Keri Eagan 1:49 am at 1:49 am

    My mind was feeling a little blogged up yesterday. Now it’s better and the content is flowing again grrrr keywords, keywords, so simple and yet so very important to get right.

    Lots of work to get started which is an appealing challenge. Thanks for the post

    Keri Eagan
    Anything Alternative

  14. Darryl Pace 1:40 pm at 1:40 pm

    Nice list of ways to build our blogging audience. Also, Kate’s comment is spot on. It takes a while to build a following.

    Health, Fitness for Working People — Darryl Pace

  15. Rob Northrup 6:06 am at 6:06 am

    But there is an awful lot of blogging that is of no interest to anyone but people who know the blogger. You have to try to keep in fresh and interesting and not boring.

    THat is a challenge.

    Seize the Day,
    Emergency Preparedness For the 21st Century Family

  16. Lisa 9:56 am at 9:56 am

    I’ve been seeing more and more lately about how having your own personal blog can lead you to finding a career that is well-matched o your skill set — even ones you may not have realized you had. Thanks for the info!


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