Boost Your Business With Blogging!

Business blog is an incredible online marketing tool that saves you thousands of dollars but provides great business opportunities in just one click. Blogs are user-friendly, customized and flexible medium for disseminating useful information for effective positioning of your products in the market.

Companies engaging in business blogging have a definite edge over its competitors. Here are some advantages:

Word-of-Mouth. In a survey, there are currently 14 million blogs with 80,000 more being added each day and about 30 percent of the 50 million users are blog readers. Imagine how much gain your company will have, if your products are advertised through blogs. With Internet, information spreads so quickly especially if an impressive write-up goes with your product. Soon your blogs will be passed on to hundreds of possible customers.

Awareness and loyalty. Open communication with your customers creates trust and loyalty among them. Being there to respond to their questions and comments make them all the more willing to try your products and services.

Feedback. Blogs is good for product research and reviews. It would be easier to improve on your products if you observe your customers’ thinking and behavioral patterns. You can also take immediate action to your customers’ concerns.

Community halo-effect. Bloggers are reasonable, friendly and helpful. They are more than willing to create blogosphere of comments regarding your product. The only thing you have to do is embrace and take active part in the culture and your product will surely be considered in their next stop to the supermarket.

For better marketing results, actively promote your business blogs by submitting your blogs to blog search sites and directories. Do not forget to paste in with your blogs, your URL. Be sure that your blogs contain exclusive information with value and are always updated to keep readers popping in, read up your blog, move on to the next and click on again for updates.

Blog is like a setup booth in the biggest trade show on earth everyday. Marketing possibilities are just around the corner waiting to strike your sale scales up.

The Really Simple Syndication (RSS) feeds are important too in conjunction with your blogs to get the best benefits. Use effective keyword phrases to generate high ranking status in the search engine traffic. In this way you have better chances of people finding your website leading to your blogs. More traffic means more potential sales.

For this to be successful, you can use RSS for news update feeds which can be read through RSS reader application. This is a very useful tool for business and internet marketers as well.

If you are already convinced with the potentials of business blogs for marketing and targeting sales increase, your company is now ready to start blogging. But first, you have to be in tune with your company’s business objectives and determine if blogging will really help you achieve your goal.

1.Several blogs are dedicated to teaching people the do’s and don’ts of blogging, READ them! Include in your reading materials blogs that are consumer-based too to give you an idea.

2.Setup several test blogs right away.

If your initial try out with blogs worked well, you can now start setting up your blogs.

1.Study blog design. Blog hosting services provide pre-designed templates. But if you opt for paid blog service, you can ask your artist to design and layout your blog site to match the company’s identity and needs.

2.Choose a topic. Its good to have a line-up of topics you want for your blogs but be sure they are in consonance with your business objectives. This would be a test of your flexibility and open-mindedness since results may be going against the set objectives.

3.Remember the following safety measures in blogging:
– legal issues are sometimes involved in blogging; it is safer to include disclaimers and limitations of liabilities;
-corporate communication and legal department are responsible in educating the senior management on how blogs might affect business;
-create blogging policies; set limits on who gets to blog and what information are allowed to be made public;
-avoid outright marketing blog or you will shy away your readers;
-make content updated, relevant and fresh;
– reinforce the company’s core values; and,
-encourage employees to use it.

4. Start blogging and complete 20 posts before going to marketing.

5. Begin marketing.

6. Regularly monitor the coming ins and outs of readers and get updates. Then, measure your results.

7. Adjust if needed. You can always play with your designs in the blog site as long as it remains to match the company’s identity.

8. Strive to be consistent with your topic all the time.

9. Try to have unrelated topics with general and broad appeal.

10. Schedule updates regularly. Monday, Wednesday and Thursday would be best to update blogs.

Once you have done all these things, you can now ultimately enjoy the benefits of business blogging.

If you have a question or want to give a comment on this article, please enter it in the comment box below…

To your success,

2018-01-07T13:58:09+00:00By |

About the Author:

Business Coach and Consultant, Marketing Consultant, Business Manager, Accountant, Software Developer, E-commerce Marketer, and Best Selling Author... James and his company teaches entrepreneurs how to increase streams of income, find hidden opportunities, add and create smarter, more automated marketing strategies. BMR and the Income Strategies Magazine was founded by James – renowned world-wide as an author, trusted marketing advisor, and serial, successful entrepreneur. Private clients from across the globe - running businesses from $100K to $100's of millions in size - have relied on his expertise as a consultant and coach to help them grow and prosper. Using his real world experience, where results rule and marketing dollars can't be wasted on theory, he helps entrepreneurs and small business owners put an end to wasting their time and money on marketing strategies that don't work and rescue them from the frustration. Our unique approach integrates classic lead generation advertising with proven multi-step, multi-media follow-up – producing a flood of leads, customers, and profits. Our mission from DAY ONE is to support and empower ENTREPRENEURS. “Entrepreneur” is a term often used too loosely. It actually refers as much to a philosophical attitude, mindset, world view, and approach to life, as it does, technically, to the creating, organizing, and operating of businesses. Entrepreneurs seek exceptionalism. They strive and risk and take on out-sized responsibility, to create something they’re proud of, to break new ground, to make exceptional products, experiences, and businesses. Entrepreneurs also want exceptional incomes, prosperity, and lifestyle. The intangible, as Napoleon Hill put it, is “burning desire”; great interest, intense passion, hunger and thirst, a “want” for success and significance." Today, James' clients, Business Marketing Review and ISM members, range from small main street retail stores to large professional firms billing 50+ million dollars a year... all seeking to increase their reach, maximize profits, and create a better, more rewarding lifestyle.


  1. Martin O'Connor 4:54 am at 4:54 am

    Very good information. Thank you!

  2. Jose Escalante 5:41 am at 5:41 am

    Thank you for the advice, Im completely new to this

    Jose Escalante

  3. Robert Martin 8:42 am at 8:42 am

    Like Jose said. I am new also. I appreciate your information, and the way you present ideas professionally yet in laymans terms.

    Robert Martin

  4. Scott Payne 9:42 am at 9:42 am

    Great Stuff!

  5. Martin 11:30 am at 11:30 am

    Good clear practical advice.

    I was wondering…for a small/medium-sized business (not owner managed) , would I need to take on another person to do this, or should I divert resource from other marketing activities? How would I measure the success of such an initiative, and over what time period?

  6. Katie 2:25 pm at 2:25 pm

    I’ve always wondered how many people are actually reading blogs versus posting. If everyone is posting, there aren’t many daily readers.

    Finding the health formula, Katie

  7. Vicki 2:36 pm at 2:36 pm

    For a minute there I thought this could have been written by our famous Kevin Hogan. I’m new too and enjoy it. Great tips.


  8. Kate McKeon 3:19 pm at 3:19 pm

    Bu the bigger question is, how does a local, small service provider make money with blogging?

    Pushing companies from good to great, Kate

  9. Terry 6:34 pm at 6:34 pm

    Thanks for the blogging tips!


  10. Keri Eagan 7:19 pm at 7:19 pm

    You continue to give us a brillant overview of the practice of blogging. Who knew there were so many blogs?

    Keri Eagan
    Anything Alternative

  11. Rob Northrup 6:30 am at 6:30 am

    Businesses need to make sure that they are dead-on with the perception of the company they are trying to build.

    It is a tricky thing to achieve with your blog.

    Seize the Day,
    Emergency Preparedness For the 21st Century Family

  12. Buy Facebook Fans 9:48 pm at 9:48 pm

    Online Article…

    […]very few websites that happen to be detailed below, from our point of view are undoubtedly well worth checking out[…]…

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