Maximum Website Promotion through PPC Bid Management

Tools for Internet Marketing have been rising to popularity these days because of cost-effectiveness and the possibility of measuring increase in profits and sales.

Pay per click (PPC) is a means to advertise business through the use of keywords/phrases in the search engines. The advertiser is required to only pay for each click that sends a visitor to his website. Search engines such as Overture, Google Adwords, Search Yahoo and Miva are just some examples of search engines. They offer top positions among the sponsored listings for particular keywords/phrases you choose. The idea for bidding is you have to buy/bid on keywords/phrases relevant to your business. The highest bidder gets to be on the top of the search result listing and the second highest bidder, of course, gets the next top listing and so on. Every time a visitor clicks on your website, you will have to pay the same amount that you bid on that particular keyword.

PPC can be very costly, time consuming and sometimes not worthy. But if you know how to go about the step by step procedures, PPC is a welcome change to traditional advertising.

If you do your searches for products, articles and auctions in the net, you usually type in a keyword or a set of phrase to guide you in your search. Either you use Google or Yahoo Search depending on where you are most comfortable at and where you usually get the best results. As soon as you key in the search button, immediately a long list of keywords or phrase will be displayed containing the keywords you key in. The first or the top link that you saw is most likely the one who bids the highest for that keyword you type. In this way, businessmen will produce the desired results; they get to be advertised, at the same time, saving and spending only for the clicks they need that might translate to potential sales.

The way to start PPC bid management is to identify first the maximum cost per click (CPC) you are willing to pay for a given keyword or phrase. CPC varies from time and even search engine to search engine too. Maximum CPC can be measured by averaging the current costs of bids (bids range from $0.25 to $5). Average of these bids is to be used as the maximum CPC to begin with. As your ad campaign progresses, the actual conversion rate (visitors turning to potential buyers/sales) will be determined and you may have to adjust your CPC (bidding rate) accordingly.

When you start to bid, see to it that you adopt different bidding strategies for various search engines. Search engines have their own PPC systems that require different approaches. It is also worthy to identify different bids for the same keyword phrases in various search engines.

Another thing, it is wiser not to bid for the top spot for two reasons: 1) It is very expensive and impractical, and 2) Surfers usually try different search queries in various search engines before they settle on the right one that fits to what they are looking for. This hardly results to conversion. Try to bid for the fifth spot instead and work your way up.

If you are now going steady on your PPC biddings, it is time for you to develop your own bidding strategy accordingly. It is important for you to track down which sites bring the bulk of your traffic and identify the ranking of your paid ads. This will help your bidding strategy to be effective and you should also decide where you want your ad to be positioned. Usually your maximum CPC will limit your choices.

Bid gaps (e.g. $ 0.40, 0.39, bid gap, 0.20, 0.19, 0.18) occur when there is a significant price increase to move up one spot in the PPC rankings. It is best if you take advantage of the bid gaps by filling them in so you can save up your cents to other bidding opportunities. Often there are keywords worthy of lesser bids to get the appropriate ranking on the list and produce a good number of clicks and higher conversion rate rather than bidding higher but having a poor conversion rate. You have to put in mind that overbidding too is not good but rather the best position for the most effective bid.

Using pay-per-click bid management in promoting your website will only be successful if you take time building many lists across many engines and studying the performance of every listing. In this way, you can make the most value from what you spend in the bidding process. The key is to use the necessary precautions to stay ahead of the competition.

Bid Management Tools

In ensuring best results, you may use bid management tools. There are accepted and approved management tools that will help you in your bidding. They are categorized in two different types:

• Web based (services by monthly subscription) or,
• PC based (a purchased software)

Monitoring tools too may help in the tracking down of your keywords/phrases and search engines as to which among them often generate sales, overall and in relation to your cost per click. This is what you call return of investment (ROI) monitoring.

These bid management tools may include additional functions that may not get from online marketing tools that are readily available. Other tools can monitor competitor’s bids, produce reports for different parties and offer the ability to interface with multiple PPC engines. This is particularly helpful to those who manage more than a hundred keywords across several PPC engines to boost productivity and save time.

Pay-per-click bid management is ideal for the effective promotion of your business online without the hassles of draining your financial keeping too much. It is now fast catching up as a means used in marketing your goods and services to reach to as many consumers as possible.

If you have a question or want to give a comment on this article, please enter it in the comment box below…

To your success,

2018-01-07T13:02:48+00:00 By |

About the Author:

Business Coach and Consultant, Marketing Consultant, Business Manager, Accountant, Software Developer, E-commerce Marketer, and Best Selling Author...James and his company teaches entrepreneurs how to increase streams of income, find hidden opportunities, add and create smarter, more automated marketing strategies.BMR and the Income Strategies Magazine was founded by James – renowned world-wide as an author, trusted marketing advisor, and serial, successful entrepreneur.Private clients from across the globe - running businesses from $100K to $100's of millions in size - have relied on his expertise as a consultant and coach to help them grow and prosper.Using his real world experience, where results rule and marketing dollars can't be wasted on theory, he helps entrepreneurs and small business owners put an end to wasting their time and money on marketing strategies that don't work and rescue them from the frustration.Our unique approach integrates classic lead generation advertising with proven multi-step, multi-media follow-up – producing a flood of leads, customers, and profits.Our mission from DAY ONE is to support and empower ENTREPRENEURS.“Entrepreneur” is a term often used too loosely. It actually refers as much to a philosophical attitude, mindset, world view, and approach to life, as it does, technically, to the creating, organizing, and operating of businesses.Entrepreneurs seek exceptionalism. They strive and risk and take on out-sized responsibility, to create something they’re proud of, to break new ground, to make exceptional products, experiences, and businesses.Entrepreneurs also want exceptional incomes, prosperity, and lifestyle. The intangible, as Napoleon Hill put it, is “burning desire”; great interest, intense passion, hunger and thirst, a “want” for success and significance."Today, James' clients, Business Marketing Review and ISM members, range from small main street retail stores to large professional firms billing 50+ million dollars a year... all seeking to increase their reach, maximize profits, and create a better, more rewarding lifestyle.


  1. Katie 3:57 am at 3:57 am

    Bid management is a huge topic. Because you are spending so much everyday, you want to stay on top of your PPC bids. You can set bids to be different amounts for the same keywords depending on the time of day, but if you are unfamiliar with how to do that manually, you can purchase software to do it for you.

    I haven’t used the software, does it work well?


  2. Martin O'Connor 4:29 am at 4:29 am

    Thanks for the help.

    PPC scares me.

    Martin O’Connor

  3. John Ho 5:58 am at 5:58 am

    PPC, if mismanaged, becomes quickly the Pain per Click.

    John Ho
    Numerology Expert Helps Understanding Personality for Better Influence & Persuasion

  4. Jennifer Battaglino 10:37 am at 10:37 am

    PPC scares me too. I did it in the beginning and that’s probably why. i did not perfect what would happen once I got the person to click to my website.
    Maybe again in the future…

    Jen B
    The Harwood Center – Tinnitus, Chronic Illness, Fears, and Anxiety

  5. Martin 12:05 pm at 12:05 pm

    It seems PPC needs to be monitored closely and in real time – almost like Day Trading stocks and securities.

  6. Rob Northrup 12:42 pm at 12:42 pm

    So many people get their info now from the Google search. It has replaced the Yellow Pages in my life completely. People doing google searches are looking for either info or to buy something, or both.

    Simple Survival Tips For Disasters and Emergencies

  7. Keri Eagan 3:34 pm at 3:34 pm

    I don’t want Pain Per Click so bidding correctly is clearly the key. A little scary so glad you are here. I’m really unsure about using software for bid management.

    Keri Eagan
    Anything Alternative

  8. Robert Martin 7:05 pm at 7:05 pm

    I can see where PPC would be very successful in a niche market, and very scary in big markets.

    Robert Martin

  9. Very good information covering the types and market for PPC advertising. Thank you!

    Happy Dating and Relationships,

    April Braswell
    Single Boomer Dating Expert

  10. Jose Escalante 7:59 pm at 7:59 pm

    There is so much to know luckily there is software and services to help

    Jose Escalante

  11. Kate McKeon 5:51 am at 5:51 am

    Bid management software sounds great, but you’d still have to understand exactly what drives the traffic to certain keywords so you can capitalize on those keywords, right?

    Mastery and Team Building, Kate McKeon

  12. Darryl Pace 5:29 pm at 5:29 pm

    This is very useful information on PPC bidding.

    Health, Fitness for Working People — Darryl Pace

  13. ContractorBids 1:10 am at 1:10 am

    hmmmm I like this post but I would love to see some on how to save on construction costs in this tough market

  14. Vicki 6:15 am at 6:15 am

    PPC is still one of those tools I will be looking into down the road. It is nice to have this info to be thinking ahead.

  15. Aimeegirl 8:01 pm at 8:01 pm

    Website promotion is really very important specially if you are running an e-commerce site.

    I happen to have an online store and i promote my website mainly through Adwords.

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