PPC Advertising for Maximum Web Promotion

Engaging in pay-per-click (PPC) advertising has its own benefits and drawbacks. But what exactly is PPC advertising and what it can do to your business?

Business nowadays is doing different kinds of austerity measures when it comes to advertising their products and services. This is because of high rates of placing ads on print and on television. But there is a fast growing approach that businessmen can utilize to bring their services closer to the people and that is through Internet Marketing.

One tool that is causing internet marketing popularity is PPC advertising. This is a technique used in search engine marketing that requires one to pay a fee every time someone clicks an ad on your website. Usually this placement is done through a bidding process. If you are a top bidder for your keywords/phrases, you are sure to be on the number one spot on all search engines. Just be sure of the effectiveness of your ad copy to get the most number of clicks you need for your business.

Here are the benefits of PPC advertising are:

1. You need not be a genius in computer and technology to be able to run this ad campaign.
2. Immediate results are seen after a few days.
3. No need to make a website conform to the SEO rules.
4. Nothing to lose even if you do not top the pages of different search engines. You can still always choose PPC advertising.
5. You can make use any search engine available.
6. You can type in any keyword you like.

Cons of PPC advertising includes:

1. Fixed payments every month to the search engine you choose.
2. Pay for each click received by your website. At times, visitors are just competitors or people playing pranks on search engines. This hassle wastes money you put in to this advertising.
3. Inability to pay for the fees next month would mean removal of your website on the paid listings.
4. This advertising can only be used temporarily because it is difficult to handle in the long run.
5. Pay-per-click pricing can be costly for long periods of time, therefore, this should be stopped after an ad campaign.

But how exactly PPC advertising can increase traffic, leads and sales?

PRE-QUALIFIED TRAFFIC. All visitors of your website are already considered as a qualified consumer or buyer of your product. PPC advertising leads your customers to you for a lesser cost.

INSTANT EXPOSURE, IMMEDIATE PROFITS. PPC search engines enable you to get your desired results fast. They will have your website live within just a few hours which means immediate increase in sale.

CONSISTENT TOP LISTINGS. This is to get your website on top of the sponsored search results for free. You just have to choose the keywords related to your site and business and place them within your web pages. After this, you are done.

PPC advertising enables advertisers to control their advertising campaigns. Advertisers have effectively targeted their audience and set their own price per click. PPC advertising networks provide the platform to identify the desired audience by geographic setting, topic and industry. These networks have a list of websites of the publishers where the ads will be placed.

Tools are provided by the networks to check how the pay per click limit is working for a certain advertiser. If its still competitive, would it be even listed among the paid search lists or does it generate sales? Of course, if the advertiser made the highest bid, the better chances the ad will be seen in the search engine. These networks too provide protection for the advertisers against click fraud. This advertising set-up allows advertisers to set a daily budget for his ads, thus, less spending for unnecessary clicks. Advertiser will never go over his budget.

In PPC advertising, what are important are the keywords and phrases. You have to select at least ten “very specific” keywords that would give you the best traffic in the search. Then, write the ad creatively but straightforward. Tell the truth about your product or service and do not lie. Good thing if your product or service will not disappoint those that are relying on your ad’s promise – but what if it did otherwise? Important too is the clarity of the ad. Do not use very vague languages. Include important details like the price.

You should also remember to budget your bids. Do not go overbidding because you will only lose your money and do not go so low that your ads will never get the chance to show up. Check your profit against your spending. If you see no progress then most likely you have to drop your ad campaign.

More and more advertisers have been using PPC advertising and it will continue to grow faster than any online advertising techniques. From revenues of $2.6 billion in 2004 to $5.5 billion in 2009, cost per click will dramatically go up as well from $0.29 to $0.36.

PPC advertising is new in online marketing and it is going to continue in the years to come. For advertisers, this means increase revenues with fewer advertising expenses, savings, more sales, good return of investment (ROI) and effective ad campaigns in the days to come.

If you have a question or want to give a comment on this article, please enter it in the comment box below…

To your success,

2018-01-07T13:01:30+00:00 By |

About the Author:

Business Coach and Consultant, Marketing Consultant, Business Manager, Accountant, Software Developer, E-commerce Marketer, and Best Selling Author...James and his company teaches entrepreneurs how to increase streams of income, find hidden opportunities, add and create smarter, more automated marketing strategies.BMR and the Income Strategies Magazine was founded by James – renowned world-wide as an author, trusted marketing advisor, and serial, successful entrepreneur.Private clients from across the globe - running businesses from $100K to $100's of millions in size - have relied on his expertise as a consultant and coach to help them grow and prosper.Using his real world experience, where results rule and marketing dollars can't be wasted on theory, he helps entrepreneurs and small business owners put an end to wasting their time and money on marketing strategies that don't work and rescue them from the frustration.Our unique approach integrates classic lead generation advertising with proven multi-step, multi-media follow-up – producing a flood of leads, customers, and profits.Our mission from DAY ONE is to support and empower ENTREPRENEURS.“Entrepreneur” is a term often used too loosely. It actually refers as much to a philosophical attitude, mindset, world view, and approach to life, as it does, technically, to the creating, organizing, and operating of businesses.Entrepreneurs seek exceptionalism. They strive and risk and take on out-sized responsibility, to create something they’re proud of, to break new ground, to make exceptional products, experiences, and businesses.Entrepreneurs also want exceptional incomes, prosperity, and lifestyle. The intangible, as Napoleon Hill put it, is “burning desire”; great interest, intense passion, hunger and thirst, a “want” for success and significance."Today, James' clients, Business Marketing Review and ISM members, range from small main street retail stores to large professional firms billing 50+ million dollars a year... all seeking to increase their reach, maximize profits, and create a better, more rewarding lifestyle.


  1. John Ho 5:38 am at 5:38 am

    I once heard that you get paid US$50 if someone clicks on your link to diect them to Diabetics Society to buy a kit from them.

    That might be the most lucrative click you get apart from financial market ones.
    John Ho
    Numerology Expert Helps Understanding Personality for Better Influence & Persuasion

  2. Rob Northrup 7:51 am at 7:51 am

    There is so much to learn about PPC, and once you get going you need to watch it carefully to make sure it keeps running smooth…

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  3. Martin 3:34 pm at 3:34 pm

    Provided the conservatively prepared numbers add up, this is an excellent way to promote your propositions over the short term.


  4. Vicki 5:17 pm at 5:17 pm

    Budgeting bids for PPC would have to be a must. Constantly watching whether it goes one way or the other. Good indicator – something I’m not quite ready for yet.
    Vicki http://www.bridalthreadshq.com

  5. Scott Payne 6:06 pm at 6:06 pm

    Thanks for the information, thats a perspective I never thought of. Keep up the good work.

  6. Keri Eagan 6:14 pm at 6:14 pm

    There are parts of PPC I suspect I’m not aware of, like John Ho mentioned above. What other ways can PPC help charity? I’ve seen the click here once a day for X company to buy a cup of rice, although I suspect nobody audits that so I choose not to participate.

    Keri Eagan
    Anything Alternative

  7. A very helpful and thorough explanation of the uses of PPC advertising for your website. great job!

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  8. Jose Escalante 10:43 pm at 10:43 pm

    The PPC model is extremely helpful when it comes to finding your very specific market

    Jose Escalante

  9. Greg 10:10 am at 10:10 am

    Seems as if PPC is ideal for a short-term way of advertising. Effective for a short amount of time. But effective either way.


  10. Lisa McLellan 11:29 am at 11:29 am

    Wow, this is like “Everything you ever wanted to know about Pay-per-click and more.” Great information. I want to see if there’s a way to get the google ads to open in a new window, then even though someone leaves your page to check out something else, they will see your page again once they close that window.

    Lisa McLellan
    Child Care Expert,
    Babysitting Services, Babysitting Tips, Babysitters, Nannies

  11. Darryl Pace 3:47 pm at 3:47 pm

    This is excellent information. I especially liked the lists of pros and cons.

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  12. Kate McKeon 7:55 pm at 7:55 pm

    PPC can be very costly if you are unsure of what you are doing. I caution my clients to learn more about marketing online before experimenting with PPC. The best you do initially is break even. It is very tough to make money with PPC in your early days and very easy to lose money.


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