To SEO or To PPC

The online community is definitely a large market place that you cannot ignore, especially if you have an internet business. There are thousands if not millions of consumers that you can tap in the internet.

At the same time, the internet also poses a quite different challenge. The easy access that internet provides also gives you as much competition as you can imagine. It is too crowded and congested.

Having a website is not enough to make your business running and able to compete. You must take other alternatives to give way for the online community to access your website at any rate or chance possible.

You have to expose your website. Make it known. It has to be visible. It has to be frequently targeted by consumers and surfers.

Invest in marketing your internet site. There are basically two options available to you, the SEO and PPC. These two are probably the most desirable alternatives you can get for your internet business as strategy for search engine marketing.

1. SEO

SEO stands for Search Engine Optimization. Some researches indicate that 60% – 70% of internet surfers and users actually resort to using the Google search engine to find and locate web sites and pages, for any topic they desire. SEO is the process taken to make sure that the internet uses will find your website when ranked among the top results of a search. This way you can make sure that you will be visible and can clearly stand out from the rest.

To get a search engine optimization, you will have to build on your own internet site frequently hit internet links to web site pages. The process will involve IBLN or Independent Back-Linking Network, wherein hundreds or even thousands of pages will be utilized to promote a particular website of a client.

In SEO, there is no need for you to pay for the clicks although it will require you to spend time doing research to get a favorable combination of ads and target audience. The SEO process is a long term one. It requires months, 6 months at the least, before the proper outcome is fully achieved, but once the goal is accomplished, you will definitely get a steady source of profit.

2. PPC

PPC means Pay Per Click. It gives way advertising on a search engine. These are sponsored listings that you see whenever you make a search. There will be a charge whenever a visitor or web surfer clicks on any of your ads. There will first be a bidding process. The highest bidder for the price per click will definitely get the chance to be first listed in the search engine.

With this kind of advertising, you can still basically control your campaign as you get to create your own ad. You will also manage the target audience and still stay within the bounds of your budget. Most of the providers of PPC advertising will allow you to specify the target market, either by topic, industry or geographical location. You can also very well check if your ad gets to be shown at all and if it is competitive with the rest.

There are some guaranteed benefits when you get to maximize the PPC strategy.

? PPC lets you advertise to the whole of the online community. It is also relatively easy to set up.

? At first glance, PPC advertising may seem very expensive. Could it possibly happen that someone out there will go on clicking on your ad? This will definitely give you a large bill without the expected profit on your part. If this provides a lot of worries, be rest assured that there is a protection for you. Networks are able to recognize fraudulent clicks.

? You can also set a budget for a certain period. The moment your budget has been used up by the target number of clicks, your ads will no longer be displayed until the next period you want it again displayed.

? You will also be able to adjust well to changes in market demands and trends.

In deciding which of the two strategies will work right for you, think of your goals and of your resources. They definitely offer benefits and advantages that will work for your good. The better way to approach this two is to evaluate according to your short term and long term plans. Take the PPC course for your short term goals and choose SEO if you have long term ones.

There world is out there for you now. Just make sure you do what will work best for your entrepreneurial endeavors and visions. The secret to success lies in your hands. Just study your options well and you’ll get exactly what you want.

If you have a question or want to give a comment on this article, please enter it in the comment box below…

To your success,

2018-01-07T13:01:09+00:00 By |

About the Author:

Business Coach and Consultant, Marketing Consultant, Business Manager, Accountant, Software Developer, E-commerce Marketer, and Best Selling Author...James and his company teaches entrepreneurs how to increase streams of income, find hidden opportunities, add and create smarter, more automated marketing strategies.BMR and the Income Strategies Magazine was founded by James – renowned world-wide as an author, trusted marketing advisor, and serial, successful entrepreneur.Private clients from across the globe - running businesses from $100K to $100's of millions in size - have relied on his expertise as a consultant and coach to help them grow and prosper.Using his real world experience, where results rule and marketing dollars can't be wasted on theory, he helps entrepreneurs and small business owners put an end to wasting their time and money on marketing strategies that don't work and rescue them from the frustration.Our unique approach integrates classic lead generation advertising with proven multi-step, multi-media follow-up – producing a flood of leads, customers, and profits.Our mission from DAY ONE is to support and empower ENTREPRENEURS.“Entrepreneur” is a term often used too loosely. It actually refers as much to a philosophical attitude, mindset, world view, and approach to life, as it does, technically, to the creating, organizing, and operating of businesses.Entrepreneurs seek exceptionalism. They strive and risk and take on out-sized responsibility, to create something they’re proud of, to break new ground, to make exceptional products, experiences, and businesses.Entrepreneurs also want exceptional incomes, prosperity, and lifestyle. The intangible, as Napoleon Hill put it, is “burning desire”; great interest, intense passion, hunger and thirst, a “want” for success and significance."Today, James' clients, Business Marketing Review and ISM members, range from small main street retail stores to large professional firms billing 50+ million dollars a year... all seeking to increase their reach, maximize profits, and create a better, more rewarding lifestyle.


  1. Rob Northrup 4:36 am at 4:36 am

    Many times the economics will make your decision for you. Unless you have a lot of money to invest, PPC is best used when you can figure out a way to make enough money on the initial click to at least break even on the advertising cost…

    If you are paying a dollar a click, and you make fifty bucks on a sale, you need to convert at least 1 of the clicks out of every 50 to hreak even in the short term. THis enables you to buy as many new clicks as you can possibly find at no cost, which gives you customers.

    PPC is all about math.

    Seize the Day,
    Emergency Preparedness For the 21st Century Family

  2. John Ho 4:58 am at 4:58 am

    To implement a PPC campaign, one must adhere to a strict budget, just like buying a property at auction. Emotions run high and before you realsie it, you’re already over your original bidding budget!

    John Ho
    Numerology Expert Helps Understanding Personality for Better Influence & Persuasion

  3. Robert Martin 8:23 am at 8:23 am

    Good comparison. From my recent readings, and the posts above, I would save PPC is people who know what they are doing. I think it is easy for most people to fail at PPC becasue they think they are going to close a high percentage of people that click on their ad.
    We have the same thing in the car business. New salespeople think that everyone who come is buys. Nice attitude, but not real world.

    Robert Martin

  4. I have done ppc and I almost did it too soon because I had not worked on converting those clicks to a sale so i was paying out money and not making any. But it is definitely something to consider!

    Jen Battaglino

    The Harwood Center – Tinnitus, Chronic Illness, Fears, and Anxiety

  5. Scott Payne 9:44 am at 9:44 am

    Cool Stuff… I always enjoy your blog… Thanks for the insight and great information. It’s cool learning about a new topic that I didn’t know much about.

  6. Martin 1:26 pm at 1:26 pm

    Excellent summary comparing SEO and PPC. Conversion rates are obvously key, but it’s nice to know you can build-in spending safeguards.

  7. Keri Eagan 2:56 pm at 2:56 pm

    More great info on PPC and comparision with SEO. Good stuff to know.

    Keri Eagan
    Anything Alternative

  8. A very clear presentation of the differences of using SEM vs organic SEO. Keep up the great bloggin!

    Happy Dating and Relationships,

    April Braswell

    Single Baby Boomer Dating Success Expert

  9. Lisa 10:43 pm at 10:43 pm

    thanks for the comparison. I was curious to know the benefits of one over the other. I liked how you helped simplify it down to long-term is better for SEO and short-term PPC may be the better option. thanks


  10. Kate McKeon 10:50 pm at 10:50 pm

    I use PPC to figure out if I like the market and if I can generate traffic then I push SEO..

    Works like a charm!


  11. Jose Escalante 11:50 pm at 11:50 pm

    You are giving great information about what to look for when planning your PPC campaign

    Jose Escalante

  12. Vicki 5:08 pm at 5:08 pm

    I have not done a PPC campaign. I like hearing/learning so one day I will make wise decisions putting it to work for my site.


  13. Lisa McLellan 11:31 am at 11:31 am

    I’m really trying to master the SEO process, I’m a little nervous about using PPC.

    Lisa McLellan
    Child Care Expert,
    Babysitting Services, Babysitting Tips, Babysitters, Nannies

  14. Darryl Pace 3:39 pm at 3:39 pm

    I like the PPC short-term / SEO long-term strategy. Initially however, I’m going to try SEO and do-it-myself promotion. Perhaps later I’ll try PPC, if necessary.

    Health, Fitness for Working People — Darryl Pace

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