Using Product Recommendations To Increase Your Bottom Line

In affiliate marketing, there are many ways in which you can increase your earnings and maintain the account that you have worked so hard for already. Most of the techniques and tactics can be learned easily. No need to go anywhere and any further. They are available online, 24 hours a day and 7 days a week.

One of the more important ways of increasing affiliate marketing bottom line and sale is through the use of product recommendations. Many marketers know that this is one of the most effective ways in promoting a certain product.

If the customers or visitors trust you enough, then they will definitely trust your recommendations. Be very careful in using this approach, though. If you start promoting everything by recommendation, your credibility will actually wear thin. This is seen especially when recommendations are seemingly exaggerated and without much merit.

Do not be afraid to mention things that you do not like about a given product or service. Rather than lose any points for you, this will make your recommendation more realistic and will tend to increase your credibility.

Furthermore, if your visitors are really interested in what you are offering, they will be more than delighted to learn what is good about the product, what is not so good, and how the product will benefit them.

When you are recommending a certain product, there are some things to remember on how to make it work effectively and for your advantage.
Sound like the true and leading expert in your field.

Remember this simple equation: Price resistance diminishes in direct proportion to trust. If your visitors feel and believe that you are an expert in your niche, they are more inclined to making that purchase. On the other hand, if you are not exuding any confidence and self-assurance in endorsing your products, they will probably feel that same way and will go in search of another product or service which is more believable.

How do you establish this aura of expertise? By offering unique and new solutions they would not get anywhere else. Show proof that what you are promoting works as promised. Display prominent testimonials and endorsements from respected and known personalities, in related fields of course.

Avoid hype at all costs. It is better to sound low key and confident, than to scream and seek attention. Besides, you would not want to sound unprofessional and have that thinking stick to your potential customers and clients, now would you? Best to appear cool and self-assured at the same time.

And remember; prospects are not stupid. They are actually turning to experts and may already know the things that you know. If you back up your claims with hard facts and data, they would gladly put down hundreds, or even thousands worth of money to your promotions. But if you don’t, they are smart enough to try and look at your competitors and what they are offering.

While recommending a product, it is also important that you give out promotional freebies. People are already familiar with the concept of offering freebies to promoting your won products. But very few people do this to promote affiliate products. Try to offer freebies that can promote or even have some information about your products or services.

Before you add recommendations to you product, it is given that you should try and test the product and support. Do not run the risk of promoting junk products and services. Just think how long it took you to build credibility and trust among your visitors. All that will take to destroy it is one big mistake on your part.

If possible, have recommendations of products that you have 100% confidence in. Test the product support before you begin to ensure that the people you are referring it to would not be left high and dry when a problem suddenly arouse.

Have a look at your affiliate market and look at the strategies you are using. You may not be focusing on the recommendations that your products need to have. You plan of action is sometimes not the only thing that is making your program works.

Try product recommendation and be among those few who have proven its worth.

If you have a question or want to give a comment on this article, please enter it in the comment box below…

To your success,

2018-01-07T13:51:27+00:00 By |

About the Author:

Business Coach and Consultant, Marketing Consultant, Business Manager, Accountant, Software Developer, E-commerce Marketer, and Best Selling Author...James and his company teaches entrepreneurs how to increase streams of income, find hidden opportunities, add and create smarter, more automated marketing strategies.BMR and the Income Strategies Magazine was founded by James – renowned world-wide as an author, trusted marketing advisor, and serial, successful entrepreneur.Private clients from across the globe - running businesses from $100K to $100's of millions in size - have relied on his expertise as a consultant and coach to help them grow and prosper.Using his real world experience, where results rule and marketing dollars can't be wasted on theory, he helps entrepreneurs and small business owners put an end to wasting their time and money on marketing strategies that don't work and rescue them from the frustration.Our unique approach integrates classic lead generation advertising with proven multi-step, multi-media follow-up – producing a flood of leads, customers, and profits.Our mission from DAY ONE is to support and empower ENTREPRENEURS.“Entrepreneur” is a term often used too loosely. It actually refers as much to a philosophical attitude, mindset, world view, and approach to life, as it does, technically, to the creating, organizing, and operating of businesses.Entrepreneurs seek exceptionalism. They strive and risk and take on out-sized responsibility, to create something they’re proud of, to break new ground, to make exceptional products, experiences, and businesses.Entrepreneurs also want exceptional incomes, prosperity, and lifestyle. The intangible, as Napoleon Hill put it, is “burning desire”; great interest, intense passion, hunger and thirst, a “want” for success and significance."Today, James' clients, Business Marketing Review and ISM members, range from small main street retail stores to large professional firms billing 50+ million dollars a year... all seeking to increase their reach, maximize profits, and create a better, more rewarding lifestyle.


  1. Keri Eagan 12:14 pm at 12:14 pm

    Price resistance decreases in proportion to trust – This is clearly a key point if you want to make money, higher priced product must have high levels of trust to accompish sales.

    Keri Eagan

  2. Martin 3:01 pm at 3:01 pm

    Are there no end to the ways of increasing your affiliate income?!
    …assuming you can find some good affiliate products to recommend!

    Martin Wright
    Impact, Poise, Presenting

  3. Katie 8:51 pm at 8:51 pm

    It is so important to have a realistic product review. If everything you write is all glowing, all the time, I wouldn’t take you seriously. Would you talk like that to a friend?

    Be honest about the pros and cons and you’ll win some long term friends.


  4. Vicki 1:13 pm at 1:13 pm

    Backing up claims with data is alot more believable when selling any thing and testing products is a good idea since you will have hard facts about the product itself.


  5. What a helpful idea for increasing sales and a company’s bottom line, to include endorsing and promoting a product through a recommendation.

    Your blog is a wonderful resource for business marketing

    Happy Dating and Relationships,

    April Braswell
    Single Boomer Dating Expert

  6. Kate McKeon 6:56 pm at 6:56 pm

    Better to be realistic! Glad you remind us to mention the good and the bad.

  7. Jose Escalante 5:14 am at 5:14 am

    Trust is the fastest way to the sale. Being 100% honest about a product is very important.

    Jose Escalante

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