Why Just The Right PPC Campaign Management Brings In Lots And Lots Of Cash

So you spent all your time and energy building the perfect website. Now you want to share the fruits of your labor, and maybe even make some money on the side through your online ads.

Maybe you have an online business that markets a hot product that you are selling on your website; but you find that you are having trouble bringing customers into your site. So instead of gaining money, you are actually losing money because of the monthly rent that you’re paying to have your website hosted in cyberspace.

The best solution to this problem is to advertise. Let people know that you are here and ready to do business. One of the quickest and most effective ways to advertise your website on the net is to come up with a great PPC campaign management plan. PPC is an abbreviation for Pay Per Click.

Certain keywords or phrases that people type into a search engine lead to hundreds and hundreds of search results that pertain to that specific keyword. Businesses that want to advertise on the net using a PPC campaign have to come up with a plethora of keywords that is associated to the business that they are running; so when potential customers type in these keywords, it will lead them to their business site.

This is pretty much the whole concept that operates behind PPC. This is how a PPC campaign brings in traffic to your site, with the selection of the right keywords that people can search through the net.

Some keywords tend to be more expensive than others, especially popular ones. It is vital to select the right keywords, in order to get your money’s worth. This is why it is important to manage you PPC campaign wisely. Sometimes you are better off opting for the less popular keywords that are not so expensive, especially if you have a limited budget. Some businesses even hire the help of a consultant to manage their PPC campaigns.

There are a lot of experts that specialize in PPC campaign management. They come with strategic plans, and assess the need of their clients. They then come up with a PPC campaign that caters to their client’s specification.

This is why big online businesses seek the expertise of a professional to run their PPC ad campaign, because the right set of plans, can potentially bring in a large amount of profits. The more keywords you have, the more you increase the chances of customers clicking these keywords that would lead them to your website. There are also some software you can purchase, such as GoToast, or Bid Rank. These software track down your keywords listing.

If you are running a business online, and are planning to run a PPC campaign, it is advisable to purchase keywords that are extremely related to the theme of your business. This way, people know what they are getting, and don’t get confused about the content of your website. The secret is to use keywords or phrases that are searched frequently, but cost very little.

The chances are, the longer people stay in your site, the likelihood of these potential customers making a transaction. But first thing is first. You must lure them into your turf.

This is why a lot of entrepreneurs spend a large amount of their budget on advertising, because they know that the right advertising campaign can start the ball rolling.

Also, you should do some research before you start your PPC campaign. There are a lot of PPC search engines to chose from. Those who are less renowned charge less for the same keywords that you’d find in the bigger PPC search engines.

The great thing about PPC campaigns is that you can reach a worldwide audience. Advertising online means global marketing.

Most PPC search engines require a monthly payment in exchange for their services. But if you fail to make payments, they will automatically take your listings out of their search engines. So make sure that you pay your monthly bills, so all the efforts that you put into your PPC campaign don’t go to waste.

The potential earnings that can be generated by starting a pay per click campaign is significant. That’s why a lot of online businesses now are trying to get in on the act. Now, with the right set of keywords, and a smart PPC campaign management plan, more than ever, online businesses are bringing in the big bucks.

If you have a question or want to give a comment on this article, please enter it in the comment box below…

To your success,

2018-01-07T13:03:02+00:00By |

About the Author:

Business Coach and Consultant, Marketing Consultant, Business Manager, Accountant, Software Developer, E-commerce Marketer, and Best Selling Author... James and his company teaches entrepreneurs how to increase streams of income, find hidden opportunities, add and create smarter, more automated marketing strategies. BMR and the Income Strategies Magazine was founded by James – renowned world-wide as an author, trusted marketing advisor, and serial, successful entrepreneur. Private clients from across the globe - running businesses from $100K to $100's of millions in size - have relied on his expertise as a consultant and coach to help them grow and prosper. Using his real world experience, where results rule and marketing dollars can't be wasted on theory, he helps entrepreneurs and small business owners put an end to wasting their time and money on marketing strategies that don't work and rescue them from the frustration. Our unique approach integrates classic lead generation advertising with proven multi-step, multi-media follow-up – producing a flood of leads, customers, and profits. Our mission from DAY ONE is to support and empower ENTREPRENEURS. “Entrepreneur” is a term often used too loosely. It actually refers as much to a philosophical attitude, mindset, world view, and approach to life, as it does, technically, to the creating, organizing, and operating of businesses. Entrepreneurs seek exceptionalism. They strive and risk and take on out-sized responsibility, to create something they’re proud of, to break new ground, to make exceptional products, experiences, and businesses. Entrepreneurs also want exceptional incomes, prosperity, and lifestyle. The intangible, as Napoleon Hill put it, is “burning desire”; great interest, intense passion, hunger and thirst, a “want” for success and significance." Today, James' clients, Business Marketing Review and ISM members, range from small main street retail stores to large professional firms billing 50+ million dollars a year... all seeking to increase their reach, maximize profits, and create a better, more rewarding lifestyle.


  1. Martin O'Connor 4:11 am at 4:11 am

    Just how much money should one expect to spend on a PPC campaign if you are small, have a “young” web site, and limited funds? Is PPC even an option in this case?

    Martin O’Connor


  2. Martin 3:10 pm at 3:10 pm

    It all sounds very tempting, and quite complex.
    Like (the other) Martin, It would really help to understand ball park costs for small internet start-ups.


  3. Scott Payne 3:42 pm at 3:42 pm

    I think Martin hit it on the head… what are the costs?

  4. Robert Martin 6:15 pm at 6:15 pm

    My questions are the same as the other people commenting. Could subject.

    Robert Martin

  5. Jose Escalante 7:54 pm at 7:54 pm

    Using more then one keyword is a tactic I will definitely use

    Jose Escalante

  6. Keri Eagan 11:20 pm at 11:20 pm

    PPC alternately sounds like a panacea and then a nightmare. Maybe it’s just me! I can see it could work if the website on the other side were what the clickers were looking for.

    Keri Eagan
    Alternative Healing Insights

  7. Katie 2:54 am at 2:54 am

    Even though some engines charge less for the same keywords, the results may be very different. For worldwide search google dominates with almost 75%. But the PPC conversions are lower than for other engines. You have to dig around for the best search engine for you.


  8. John Ho 4:16 am at 4:16 am

    Talking about PPC, I remember back in around 1998 there is a someone who pay you small amount off money just to serve the net. Somehow they went bust soon after they paided me about 50 bucks.

    Understanding Personality for Better Influence & Persuasion

    John Ho
    Numerology Expert Birthday Numeroscope (

  9. Rob Northrup 4:43 am at 4:43 am

    Great advice on how to monetize your websites. It is all about targetted traffic and PPC can help you accomplish that quickly.

    Seize the Day,

    Simple Survival Tips For Disasters and Emergencies

  10. Kate McKeon 5:50 am at 5:50 am

    I find that PPC is tough to make money the first several campagins and is killer when you are in a saturated market – like dieting and electronics.

    Mastery and Team Building, Kate McKeon

  11. Darryl Pace 5:36 pm at 5:36 pm

    Very intriguing info about pay per click. I’d like to do this if it is practical.

    Health, Fitness for Working People — Darryl Pace

  12. Polprav 5:18 am at 5:18 am

    Hello from Russia!
    Can I quote a post in your blog with the link to you?

    • James Mason 10:58 pm at 10:58 pm

      Not a problem.

      We watch for spam, so be careful.

      Anytime you want to quote a post, just be sure to get our link in there correctly.

      To Your Success


  13. Vicki 6:18 am at 6:18 am

    Martin’s question is a good one. What amount do you start with and when should you shut a campaign off?
    Vicki http://www.bridal-threads.com

  14. Lisa McLellan 2:25 pm at 2:25 pm

    You have so much information on PPC, but I’m still nervous about trying it.

    Lisa McLellan
    Babysitting Services – Babysitters and Nannies

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