Yahoo Site Map A Useful Internet Marketing Tool

A website refers to a compilation of Web pages that can be typically accessed through a software package, commonly known as a Web browser (one example is the HTTP on the Internet). These pages, which are essentially documents that are in the HTML or XHTML format (HTML stands for Hyper Text Markup Language), are accessed from a ‘common root URL’ – or the website’s homepage (as most people know it). From this homepage, the visitor/Internet user can browse or look through the entire website either with the use of the hyperlinks or the URLs of the different web pages.

Viewed on computers and other devices that are capable of connecting with the Internet (such as PDAs and cellular phones), websites can be grouped into numerous types, depending on their use or the services that they offer. Some of them include the following:

· Archive site – maintains and protects electronic contents that are valuable to the point of extinction.

· Business site – promotes a business or a service.

· Commerce or eCommerce site – offers goods for sale.

· Community site – allows people with related and similar interests to communicate with each other (either through chat or message boards).

· Database site – searches and displays a particular database’s content.

· Development site – provides data and sources that are related to software development and web design, among others.

· Directory site – contains wide-ranging contents that are usually divided into categories and subcategories.

· Download site – allows users to download electronic contents, such as game demos and software.

· Game site – provides a ‘playground’ where people meet and play.

· Information site – contains data or content that have the sole purpose of informing visitors (not for commercial purposes).

· News site – dispenses or distributes news and commentaries (similar to an information site).

· Pornography site – shows pornographic videos and images.

· Search engine site – provides general information and serves as a ‘gateway’ for other sites and resources (can also be a web portal site).

· Shock site – shows images and other materials that aim to offend viewers.

· Vanity site – a personal site that is run or maintained by an individual or a small group, the contents of which can be of any information that the site owner wishes to include.

· Blog site or blogs – registers online readings and posts online diaries or discussion forums.

· Wiki site – allows users to collaboratively edit the contents.

Yahoo! is perhaps the most famous example of a very large website. The most popular and widely-used website, Yahoo! is a mixture of the different types of sites – it is a directory site and a search engine site, among others.

Because of the enormous (and diverse) amount of information that it contains, the Yahoo! site map is an extremely useful feature in the Yahoo! website.

A site map is a web page that lists the entire pages on a web site. Organized in a hierarchical fashion, site maps can be in textual or visual form (a diagram or an image).

The Yahoo! site map serves as a blueprint for the Yahoo! website. Similar to a book’s Table of Contents, the Yahoo! sitemap makes it easier for visitors or users to find specific information or pages on the Yahoo! web site without having to browse many pages, because the site map gives an overview or a visual outline of the Yahoo! web site, with each location provided with active links to enable the user to directly move to a specific location.

In addition, the Yahoo! site map allows web developers to put out links from across their sites, making it easier for search engine robots (or engine spiders) to find these pages.

Because the Yahoo! site map improves the search engine optimization of a site, this feature can be considered a valuable tool for online marketers, whose aim is to stimulate and direct traffic to their web sites.

Note, however, that the Yahoo! site map can only give you the ‘basics’. Because it is important for web marketers to ‘rank high’ on main search engines, an effective web marketing strategy that promotes your web site is also very much needed. Listed below are some search engine strategies to consider:

1. Write a descriptive page title at the top of your webpage that avoids ‘filler’ words like “the” or “and”.

2. Incorporate descriptive keywords on your home page, along with your business name. This is called “keyword prominence”.

3. Include a Description Meta Tag at the top of the web page. This refers to the sentences (1 or 2 lines, with a maximum of around 255 characters) that describe the content of your web page.

These are just some of the many techniques that you can employ to get more users to visit your website. The important thing is to focus on keywords – and let Yahoo! site map do the rest.

If you have a question or want to give a comment on this article, please enter it in the comment box below…

To your success,

2018-01-07T12:57:33+00:00 By |

About the Author:

Business Coach and Consultant, Marketing Consultant, Business Manager, Accountant, Software Developer, E-commerce Marketer, and Best Selling Author...James and his company teaches entrepreneurs how to increase streams of income, find hidden opportunities, add and create smarter, more automated marketing strategies.BMR and the Income Strategies Magazine was founded by James – renowned world-wide as an author, trusted marketing advisor, and serial, successful entrepreneur.Private clients from across the globe - running businesses from $100K to $100's of millions in size - have relied on his expertise as a consultant and coach to help them grow and prosper.Using his real world experience, where results rule and marketing dollars can't be wasted on theory, he helps entrepreneurs and small business owners put an end to wasting their time and money on marketing strategies that don't work and rescue them from the frustration.Our unique approach integrates classic lead generation advertising with proven multi-step, multi-media follow-up – producing a flood of leads, customers, and profits.Our mission from DAY ONE is to support and empower ENTREPRENEURS.“Entrepreneur” is a term often used too loosely. It actually refers as much to a philosophical attitude, mindset, world view, and approach to life, as it does, technically, to the creating, organizing, and operating of businesses.Entrepreneurs seek exceptionalism. They strive and risk and take on out-sized responsibility, to create something they’re proud of, to break new ground, to make exceptional products, experiences, and businesses.Entrepreneurs also want exceptional incomes, prosperity, and lifestyle. The intangible, as Napoleon Hill put it, is “burning desire”; great interest, intense passion, hunger and thirst, a “want” for success and significance."Today, James' clients, Business Marketing Review and ISM members, range from small main street retail stores to large professional firms billing 50+ million dollars a year... all seeking to increase their reach, maximize profits, and create a better, more rewarding lifestyle.


  1. Martin O'Connor 4:58 am at 4:58 am

    More great information.

    Hate to lead off the comments with this topic but there is no greater urgency.

    Martin O’Connor

  2. Rob Northrup 9:21 am at 9:21 am

    This is a great overview of the Yahoo site maps. It should be read by everyone with a website.

    Seize the Day,

    Simple Survival Tips For Disasters and Emergencies

  3. Keri Eagan 1:00 pm at 1:00 pm

    I didn’t even consider a Yahoo site map. Thanks for the heads up.

    Keri Eagan

  4. John Ho 4:29 am at 4:29 am

    Looks like having a sitemap is a smart thing to do.

    Good example usign Google Sitemap.

    John Ho
    Numerology Expert Helps Understanding Personality for Better Influence & Persuasion

  5. Martin 4:37 am at 4:37 am

    Very useful, and interesting to focus on Yahoo! rather than G**gle for a change.
    Reminded me I need to set up a static front page (rather than a blog) with the requisite keywords.

  6. Vicki 11:57 am at 11:57 am

    It is nice to know techniques that you can employ to get more users to visit your website.

  7. Site maps are a wonderful thing indeed when you are marketing via the internet.

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    April Braswell

    Single Baby Boomer Dating Success Expert

  8. Jose Escalante 11:05 pm at 11:05 pm

    I didn’t know there are so many different types of websites. Great tips!

    Jose Escalante

  9. Katie 12:06 am at 12:06 am

    Oh, I wonder what a few example of vanity sites are. Do authority sites run by one person count as vanity sites?


  10. Darryl Pace 2:53 pm at 2:53 pm

    Good use of an example site (yahoo) to illustrate what you were describing. Also, I had never thought about there being so many different types of sites.

    Health, Fitness for Working People — Darryl Pace

  11. Lisa McLellan 5:18 pm at 5:18 pm

    This is a great list of definitions that every internet marketer should know. There were some I never heard of. Great job.

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